Launching and running a coupon website can be highly rewarding, but it comes with unique challenges. Keeping users engaged, ensuring they find value, and building trust are all essential for long-term success. Yet, many sites unknowingly make mistakes that can hinder growth and drive users away. These mistakes can cost them
⚬ User Trust & Loyalty
⚬ User Engagement & Conversion
⚬ Search Engine Visibility
⚬ Revenue Potential
⚬ Brand Reputation
In this article, we are going to explore the common mistakes coupon websites make and provide actionable strategies to improve your coupon website’s performance and user experience.
Let’s start with the 8 common mistakes that coupon websites make.
7 Common Mistakes Coupon Websites Make
1. Displaying Unverified or Invalid Coupons
When users come across a coupon that turns out to be invalid or unverified, it creates a frustrating experience. They may waste time trying to apply the coupon, only to discover it doesn’t work at checkout.
This not only damages the credibility of the website but also discourages users from returning in the future. A simple fix is to verify and test coupons before listing them, and regularly check for expired deals.
2. Not Enough Quality Deals
If a coupon website is flooded with low-value deals or promotions that don’t actually save users much money, it leaves visitors feeling underwhelmed.
Users are looking for significant savings, and when they only find regular offers, they’re less likely to engage or revisit the site. So, try prioritizing quality over quantity and partnering with reputable brands to get better deals that users find valuable.
3. Misleading or Inaccurate Deal Descriptions
There’s nothing more disappointing than finding an appealing offer only to realize it’s not what it was described. Misleading titles or vague descriptions that don’t clearly explain the deal can lead users to click away in frustration.
To avoid this, provide accurate and clear details about the discount, any exclusions, and how to use the coupon so users know exactly what to expect.
See how GrabOn has clearly mentioned the details of the coupons
4. Not Displaying Applicable Stores or Restrictions Clearly
Users should be able to quickly determine where and how a coupon can be used. If restrictions like “only valid on certain products” or “for new customers only” are buried in the fine print, it can lead to confusion and a poor user experience.
By clearly listing the applicable stores, products, and any limitations upfront, users can easily decide if a coupon is relevant to them before wasting time trying to apply it.
5. No Real-Time Updates on Coupon Validity
A coupon that worked yesterday may not work today, and users who find out too late are left frustrated.
Real-time updates are essential to avoid this issue, as they let users know which deals are currently active and which have expired. Implementing an automated system that immediately flags expired coupons or updates the status in real-time can save users from disappointment.
Again, taking a GrabOn example, you can see how clearly they mentioned the validity of all coupons. They have even mentioned the validity of GrabOn exclusive coupons.
6. Broken Links or Redirect Loops
There’s nothing worse for a user than clicking on a coupon link only to encounter a 404 error or be stuck in an endless redirect loop.
This not only prevents users from accessing the deals they’re interested in but also diminishes trust in the site.
7. Poor Sorting and Filtering Options
When users visit a coupon website, they want to find relevant deals quickly. If the site lacks filtering options by store, category, discount type, or expiration date, it becomes challenging to navigate. Without efficient sorting, users may leave the site out of frustration.
A well-organized site with filtering and sorting options helps users find the deals they want faster, improving their overall experience.
Use WordPress themes like CouponORB to offer sorting by categories, stores, and daily deals. Also, CouponORB comes with ready to use options to add expiry dates and deal descriptions.
8. Neglecting SEO Best Practices
A lot of coupon websites miss out on the basics of SEO, which makes it tough for people to find them through search engines. If your site isn’t optimized with the right keywords, meta tags, and unique content, you could be missing out on a huge amount of organic traffic.
You can refer to the SEO checklist for affiliate marketers to learn how you can optimize your coupon platform.
How Coupomated can help fix these mistakes?
Get Manually Verified Coupons From Coupomated
Coupomated continuously updates its coupon feeds with the latest, verified deals from merchants and affiliate networks. Since Coupomated regularly checks for valid deals, it ensures that the coupons displayed on your site are working and up-to-date, reducing the chances of users finding invalid offers.
Get Verified Coupons From 700+ Merchants
With access to thousands of coupons from 700+ merchants, Coupomated helps you get quality deals available for your site. This selection allows website owners to offer a list of top coupons and deals that users are more likely to find valuable, improving the site’s overall quality.
Avoid Broken Links With Automation
Since Coupomated directly integrates with affiliate networks, it ensures that the links to deals are accurate and maintained. The platform helps avoid redirect loops and broken links by regularly updating URLs and ensuring that users are taken to the correct landing pages for each coupon.
Get Real-time Updates on Coupon Validity and Expiration
With real-time content updates, Coupomated ensures that expired deals are removed and newly active deals are added automatically. This helps maintain an up-to-date coupon list, allowing users to always access current and valid offers without encountering expired codes.
CouponORB combined with Coupomated can help you resolve all your challenges. With CouponORB, you get a theme exclusively built for coupon platforms and Coupomated allows you to get manually verified coupons from 700+ merchants and affiliate networks.
Also, Coupomated API automates the process of updating links and coupons with latest offers, so you don’t have to do it manually. It is designed to add links from networks that offers highest commission rates.
And the best part?
Unlike most coupon APIs, we don’t take a commission out of your coupon redemptions.
Try Coupomated for free today!
